New York, NY – Conversation with Deepak.

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Deepak Chopra speaks with Bharat Anand about Bharat’s ground-breaking new book, The Content Trap: A Strategist’s Guide to Digital Change.

Today, anyone can reach and interact with others directly so that everyone’s a media company. The Content Trap has lessons for virtually any business, entrepreneur, or individual trying to figure out what to do next. Filled with conversations with key players and in-depth dispatches from the frontlines of digital change, THE CONTENT TRAP is an essential new playbook for navigating the turbulent waters we find ourselves in today.

Anand’s main idea is simple, and powerful: The companies who have best managed the digital shift have focused on establishing and fostering connections rather than creating the best content.